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CARRIE-ANN LUNDE | Associate

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carrie-ann lunde hatlie group associate

Marketing and communications planning and execution, online presence management and social strategy, brand management

  • Bachelor of Arts (Distinction), English and Ancient/Medieval History, University of Alberta, Edmonton
  • Graduate Certificate, Professional Communications Management, Royal Roads University, Victoria, BC
  • Master of Arts, Public History, Western University, London, Ontario

Carrie-Ann Lunde is a strategic communications, marketing, and public engagement leader with more than 16 years of experience helping organizations build trust, navigate change, and strengthen relationships with the communities they serve.

Throughout her career, Carrie has partnered with executive leaders across government, arts and culture, tourism, heritage, and the non-profit sector to translate complex policy, technical, and organizational challenges into clear, compelling strategies that inspire understanding, engagement, and action.

She is recognized for aligning communications with organizational priorities, strengthening brands, building meaningful partnerships, managing reputation, and delivering integrated marketing and communications initiatives that achieve measurable results.

As a consultant, Carrie brings a collaborative, thoughtful approach to every project. She is particularly skilled at helping organizations translate complex issues into compelling stories that build understanding, strengthen relationships, and inspire action. Whether leading integrated marketing campaigns, supporting executive communications, advancing brand and reputation initiatives, or building partnerships and fundraising support, she combines strategic thinking with practical execution to help clients achieve meaningful results.

Carrie has held senior leadership roles with the Government of Alberta, United Way of the Alberta Capital Region, Confederation Centre of the Arts, the Royal Tyrrell Museum of Palaeontology, and the Alberta Museums Association. She has also taught museum marketing and communications across Canada and presented internationally on communications, destination development, and the role of cultural organizations in building vibrant communities.

Carrie is passionate about helping organizations communicate with clarity, build lasting relationships, and create positive impact through thoughtful strategy, compelling storytelling, and collaborative leadership.

crystal willie - hatlie group founding partner
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alexandra hatcher - hatlie group founding partner
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anna rebus
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trisha carleton
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rhonda kronyk
Rhonda
carrie-ann lunde hatlie group associate
Carrie-Ann
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Tara
paulette fox hatlie group associate
Paulette
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587.338.0615

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