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carrie-ann lunde hatlie group associate

Marketing and communications planning and execution, online presence management and social strategy, brand management

  • Bachelor of Arts (Distinction), English and Ancient/Medieval History, University of Alberta, Edmonton
  • Graduate Certificate, Professional Communications Management, Royal Roads University, Victoria, BC
  • Master of Arts, Public History, Western University, London, Ontario

Carrie-Ann Lunde has always had a passion for history and culture. A voracious reader, she consumed countless historical fiction novels growing up. This passion led her down an academic and career path that resulted in a wealth of experience in creatively engaging diverse audiences using her skills in communication and love of storytelling. Specializing in digital communications, she has actively worked in promoting the heritage and non-profit sector for over ten years. Her excellent interpersonal skills and comfort speaking to different groups has led to lasting partnerships with provincial, national, and international organizations, networks, and industry stakeholders. Currently Director of Communications at United Way of the Alberta Capital Region, she was previously Communications Lead at the Alberta Museums Association, Head of Marketing & Public Relations at the Royal Tyrrell Museum of Palaeontology, and Chief Marketing & Development Officer at Confederation Centre of the Arts.



Over the past five years, she has developed and delivered the curriculum for “Marketing Museums” courses for the Museums Association of Saskatchewan and the Association of Nova Scotia Museums’ Certificate in Museum Studies programs. She has also developed and presented on museum communications strategy and impact in community around the world as a board member of ICOM’s International Committee of Regional Museums.

Carrie-Ann continues to provide consultation services in the heritage sector on marketing, communications, and fund development. She believes strongly in aligning actions with the shared values and vision of an organization and has led numerous organizations through strategic communications planning, public relations and marketing, social media strategy, and online presence management.


crystal willie - hatlie group founding partner
alexandra hatcher - hatlie group founding partner
anna rebus
trisha carleton
rhonda kronyk
carrie-ann lunde hatlie group associate
tara beck
paulette fox hatlie group associate
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